The Go Red program 
began in February, 2004, as an initiative to raise awareness that heart disease is women’s No. 1 killer. The grassroots campaign has since grown into a vibrant national movement as more women, men, celebrities, healthcare providers and politicians embrace and elevate thecause of women and heart disease.
The campaign provides women with tips and information on healthy eating, exercise, and risk factor reduction, such as smoking cessation, weight maintenance, blood pressure control and blood cholesterol management